Delicious but unhealthy food is what we think when talking about fast food. In 2014, a project that was able to break this stereotype entered the Russian market: it was "Mr. Pit" healthy fast food network.
The startup was a counterpart to PitaPit, famous in North America and Europe, and had practically no competitors in Russia.
A low-calorie unleavened flat cake made with wheat flour was filled with a choice of meat and vegetables. Despite the fact that the dish was unknown for Russian consumers, it quickly gained popularity.