Insights
First-hand lessons from almost two decades of building products and companies — from mobility and B2B SaaS to hospitality and AI.
How I launched a healthy fast-food business
In 2013 I sold my stake in an e-commerce company and reinvested the money into a new food concept. The decision eventually became Mr.Pit.
Waymo’s sixth-generation robotaxi economics
The important change is not another autonomous-driving demo. It is the falling cost and rising operational maturity of a Level 4 mobility service.
How Uber monetises driver downtime with AI tasks
Uber is piloting digital AI-training tasks inside the Driver app. The strategic value goes far beyond an additional earning option.
Falling sales and demand migration
The customer may not have disappeared. Their budget, frequency and substitute have changed. The task is to follow the demand rather than force it back into the old model.
Outcome-based pricing for AI SaaS
AI products create variable costs and can replace complete workflows. That makes per-seat subscriptions less aligned with the value customers receive.
AI business models beyond cost cutting
The first AI business case is usually efficiency. The larger opportunity is redesigning what can be sold, how it is delivered and which data compounds over time.
Five traps that delay product launches
A product that is “almost ready” for several quarters usually has a decision problem, not a development problem.
Business rotation versus pivot
When a market slows, a dramatic pivot may be late and expensive. Rotation changes the trajectory by moving existing strengths toward a growing source of demand.
How to choose a co-founder
In 2014 I had an online-education idea before the market accelerated. We built a prototype but never launched. The main issue was not technology — it was founder alignment.
Why I choose entrepreneurship
My first business started at 19. Money proved the opportunity existed, but it was not the reason I continued for almost two decades.
From entrepreneurship to a corporation
After 15 years of building my own companies, I accepted a senior product role at Capgemini in Germany. The contrast changed how I think about organizations.
Build an MVP with AI and no-code
AI can compress prototyping from weeks to days, but speed is useful only when the MVP tests a risky business assumption rather than producing a polished demo.
Go-to-market strategy for startups
A product does not enter a market by itself. GTM connects the customer problem, positioning, price, channel and sales process into one testable system.
Unit economics for startups
Revenue growth can hide a broken model. Unit economics shows whether each new customer creates value or simply makes the loss larger.
How not to waste money on an IT startup
We invested about RUB 6 million in an O2O beauty platform before building a true MVP. Closing early became one of the most valuable decisions.
Cross-cultural communication in business
A sentence that sounds clear in one country can mean something completely different in another. International work taught me to design communication, not merely translate it.
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